After Apple kickstarted the spatial calculation earned run average with the high - pricedVision Pro coalesce - reality headsetlast twelvemonth , it seemed to be a first footprint toward a future all - day wearable gimmick . However , it turn out that might not be the caseful . Areport by Mark Gurman at Bloombergclaims that Apple is moving in the other direction after canceling its most hopeful augment reality glasses labor after come to several roadblock and focalise instead on the next - gen Vision Pro headset .
Apple ’s got it altogether half-witted : Apple should kill Vision Pro 2 and swarm more resource into its smart looking glass task .
More is less
I ’m not undermining the Vision Pro ’s advanced technology and capabilities . It ’s objectively one of the highest - closing consumer headsets on the market , featuring penetrative display , a 12 sensors , a slew of well - design apps , and seamless integrations with the Apple ecosystem . Its $ 3,499 monetary value tag , however , acts as the first hurdle barring deal adoption .
Beyond its outrageous monetary value tatter , the Vision Pro is the first in its merchandise personal line of credit , and , naturally , it ’s filled with imperfection and limitations . reviewer almost nemine contradicente agree that it is too heavy and induce neck opening discomfort with protracted use . That ’s not to mention its relatively short battery animation and lack of outside habit .
visionOS is essentially an immersive iPadOS / macOS hybrid that runs in users ’ fields of vista . But , what if we do n’t want all of these overpriced complexity ?
A pair of smart glasses would be a fantastic addition to the Apple ecosystem.
A pair of smart glasses would be a terrific addition to the Apple ecosystem .
Foundry
Ray of light
While Meta has long supply to gamers and VR enthusiast with its Quest headset ( that cost one - tenth part of a Vision Pro ) , its$299 Ray - Ban glassesare a dissimilar beast . For one , they ’re not much more expensive than a Meta - less pair of Ray - forbiddance , but more importantly , they ’re not catered to a niche technical school - first category of customers .
First , to make its gimmick appeal to assume , Meta collaborated with Ray - Ban — one of the most popular shades brand . Sometimes people are embarrassed to wearnerdy accessoriesin public . So , have the Ray - Ban branding immediately takes away that brand .
Also Meta did n’t shoot for the moon like Apple did . or else , Meta built in just a few useful perks to keep its glass elementary and cheap . The temple tips house discreet open - capitulum speakers for music pelt on the go , so you do n’t require a disjoined pair of earbuds . It has a set of AirPods - like controls built mighty into the arms .
A pair of Apple smart glasses could take some cues from the AirPods.
But most importantly , the glasses boast a forward - facing television camera or else of a screen , which offers a windowpane into the Earth for Meta ’s AI bot to break down what it see and account back . And it also have wearer take quick photos and television for unmediated posting to Instagram Stories .
Unlike the Vision Pro , the IPX4 - certify Ray - Ban Meta are meant to be used away from family . So , users can put them on like any regular pair of sunglasses , which is swell for kinsperson breeze , concert , and influencers .
Help wanted
It ’s clear that Apple is presently focused on the flagship headset line , as the Vision Pro ’s successor could launch as shortly as next year . In my judgment , Apple should n’t kill the crank project but should leverage its own ecosystem advantage to create lightweight spectacles that bank on other gimmick to do the heavy lifting .
A brace of Apple smart glasses could take some cue from the AirPods .
The AirPods , for representative , can announce presentment . likewise , the Apple Watch pile sole perquisite unavailable to rival smartwatch brands , such as motorcar Mac unlock . So , Apple is in a perspective to create the well smart glass for iOS users , as no other manufacturer has access code to the underlying ecosystem base . Plus there are plenty of people who just do n’t trust Meta .
Vision Pro is too advanced to shrink down to a pair of glasses.
A pair of Apple drinking glass does n’t call for to have a Vision Pro - like user interface . Like the early Apple Watches , they could piggyback on a paired iPhone ’s CPU and internet connection to offer some handy shortcut . Like the AirPods , they could handle Siri requests , announce notifications , and take on call . And with an embedded camera , Apple ’s new Visual Intelligence lineament could come awake . The voguish chalk would send what they see to the connected iPhone , which would then analyze the message with ChatGPT and send the response back to the shades .
Other potential features could include snapping quick shots and magazine that user can consider in the iPhone ’s Photos app . It could also integrate with FaceTime , letting the caller enjoy the scenic route you ’re taking while you lecture . The possibility are endless even without incorporate any of the current Vision Pro feature .
Vision Pro is too in advance to shrink down to a pair of glasses .
Thiago Trevisan / Foundry
Short-sighted Vision
By place the Apple Glasses on the back burner , the party is leave out the saucy glasses geartrain . Meta is actively developing more modern iteration of the Ray - banning , while Apple apparently has no plans to announce a competition anytime soon . By the sentence the Apple glass in potentially debut , they ’re going to have wondrous challenger , and with Apple insist on high-pitched - end feature , it could be yr before anything come to market .
Even if the Vision Pro 2 address most of its predecessor ’s shortcomings , which is unlikely , it ’s clear that the ecumenical public is n’t interested in this bod agent . So , maybe Apple should study what ’s really working or else of trying to repair what ’s inherently broken .
