If there ’s one thing we can usually set our Apple Watches to , it’sApple ’s scheduleof releases . There ’s aspring eventwith Macs , WWDC in Junewith all of the type O previews , September is for iPhonesand Apple Watches , andOctoberis consecrate to Macs and iPads . Apple occasionally divert from that routine , but for the most part , that ’s the yearly schedule . If you ’re buying something , you may design in front .

But according to Mark Gurman , writing in his latestPower On newssheet , Apple is n’t interested in continuing that Hz . In a elaborate report that examines Apple ’s strategy and the trouble it has caused , include the delay of Apple Intelligence and other key mathematical product , Gurman points to the Apple Watch Ultra 2 ’s raw color as a sign of the zodiac that Apple is shifting away from update products to fit a timeline and alternatively keep features “ to make a bigger splash . ”

Notably , Gurman suggests that Apple may “ empty the mad scuffle to get OS features ready for release in September ” and switch to a “ staggered ” approach beginning next class . He implies that Apple may even consider move the iPhone launch to a different month to “ help tie the ironware launch together with those Modern software features . ”

Apple launched the iPhone 16 last month without Apple Intelligence , one of its main feature . Gurman ’s account advise that the staggered rollout is at least partially creditworthy for the shift in strategy . The first Apple Intelligence features are bear to come on October 28 , more than a calendar month after the iPhone 16 hit shelves . It should , however , ship with thefirst round of M4 Macs , which are due to get in October .

It ’s not clear whether the shift in announcing iOS feature would deepen the date of WWDC or the keynote content . Apple could still harbinger iOS and macOS at the June event but maybe confine back feature or give a clearer roadmap for when they will come .