The Macalope believes it was Shakespeare who wrote “ drink down all the appraisal of iPhone sale . ”
He might have that off slenderly but he ’s reasonably certain it was something like that .
This has long been a hot subject for the Macalope , likely peaking when theiPhone X was released . Boy , that was a groundless avalanche of nonsensicality . Take your thinker back to the heady days of early 2018 , if you could . The Philadelphia Eagles wereSuper Bowl champions(can you imagine ? ) , Californialegalized recreational economic consumption of marijuana(we got so eminent that weekend – you could n’t find your brass , commend ? ) , and Nikkeireportedthat Apple had cut iPhone X orders by not 10 , not 20 , not even 30 but a whopping50 percent . This made complete sensation as Apple is notoriously dreadful at running its own business .
This wackadoodle idea was take at face value andwe were informed thatalmost nobody want the iPhone X via headlines that read“Almost nobody want the iPhone X ” . Clearly this was a big problem and initiate were only too quick to excuse where Apple went faulty with the iPhone X under headline that read“Here ’s Where Apple Went Wrong With the iPhone X ” . So helpful . And has Apple even say give thanks you ?
IDG
Pundits were falling over themselves reduplicate this story and some even up the ante , saying Apple had n’t cut orders by 50 percent , do n’t be ludicrous . No , it had cut iPhone X ordersby 66 percent . This probably would have continued until they were suggesting Apple had cut back iPhone tenner orders by eternity percent but this comment consort through spring and learned person had to get on with telling us what a disappointment the iPhone XS was go to be .
As it turns out – ha , funny tale – this was all wrong . The iPhone X topped sales charts andtook 35 percent of the full French telephone industry gain . Oopsie doopsie . Oh , well .
The Macalope take this up not just because it ’s demonstrably easier to write a column that is essentially a rehash of premature columns he ’s write over the years . partially because of that , though , because boy is it ever ! It ’s like doing a clip episode ! But really because John Gruber noted the other day that it ’s still going on . Not about the iPhone X , but now about the iPhone 16 line .
AsGruber points out , psychoanalyst Ming - Chi Kuo predicted last drop that the iPhone 16 Pros would underperform and the big winner would be the iPhone 16 Plus . These were guesstimate ( or “ estiguesses ” , depending on what part of the country you ’re from ) that were not gestate out by the fact .
… I conceive Kuo picks these number not at random , and not based on an honest attempt to even suppose the actual sale , but rather to make headlines and inject his name into the news .
There is no dubiousness that this is a manoeuvre many analysts take . The Macalope does not think that Trip Chowdhryactually believedApple would “ disappear ” in 60 days if it did n’t release an “ iWatch ” in 2014 . He was make a bombastic instruction to get care . Why anyone would require to get attention as a incorrectness engine is a turn beyond the Macalope , but it ’s clear that some masses see that as a get ahead strategy .
Actually , looking around at thing today , they ’re credibly right .
The Macalope has been tattle about Apple sales event estimate since October of 2006 , when Merrill Lynch cutiPodestimates ( remember iPods?)from 8.3 to 7.7 million , just days before the caller announced the real number . That number ?
8.7 million .
see , maybe we should just stop attempt to estimate Apple unit sales until we can figure out what ’s going on .
Which will belike be never .
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