More bad news for people who get attach to rumor Apple products as Bloomberg ’s Mark Gurman reports that the company has invalidate one of its headset projects : Apple Scraps Work on Mac - Connected Augmented Reality Glasses .
Quick side promissory note : if you do notice yourself becoming attached to a rumored Apple merchandise , that ’s probably a good time to shut the laptop and go out of doors and gaze at a tree or something for a while . Pet a dog . Do whatever it is people do with cats . Getting attached to rumored Apple product lines is not goodly .
This now dead as a doornail one is , of course of study , not the Vision Pro but a likely new type of glasses that Gurman reported on last year . This projection ostensibly went from “ peradventure if we offload the processing to an iPhone . ” to “ Oof . That ’s not gon na mould . How about offloading it to a Mac ? ” to “ AR glass you’re able to wear while sitting at a desk ? Why are we doing this again ? ” to call off .
Hey , it happens . Just the other day the Macalope was thinking of going out for a overnice tiffin . Then fourth dimension get off from him and he thought maybe he ’d make a nice tiffin at abode . Then he terminate up eating Reese ’s Peanut Butter Cups at his desk .
That ’s reasonably much the same thing . The Macalope will not be take question .
Gizmodo ’s takeon this turn of events is the most pointing and LOL - ing the Macalope ’s seen . Here ’s their subheading :
Apple is lacking visual sense for where to go follow the Vision Pro tanking .
Get it ? Because Vision . Yeah , you catch it . Copy editors are such scamps .
The first part seems fairly dependable , based on the available rumor at least . Apple ’s current status with its Vision efforts seems positively Titan - esque , which ai n’t great . But did the Vision Pro “ tank ” ? Apple certainly did n’t sell a raft of them , that ’s for trusted , but it ’s questionable whether or not it sold fewer than it really expected . And if you ’re comparing it to other Apple production ancestry , it ’s deserving call up that you ’re comparing it to some of the most successful consumer electronics products ever .
By ditching the augmented realism glasses , Apple is tacitly admitting that it just can not break the VR / AR space .
That , however , is not exactly what Mark Gurman ’s opus said .
Despite the labor being shuttered , Apple is still working on underlie technologies that could be used in AR glasses down the road , let in customs duty microLED - character screens , Bloomberg News reported this calendar week .
So much of Apple ’s analysis relies on reporting done by Mark Gurman . It seems to the Macalope that if you ’re going to habituate Gurman ’s work as the basis for your views , you should use all of it rather of just the parts that brook your dissertation .
He knows it ’s less fun that way .
Also , while Apple is dump the offload trash , it has not ditched the Vision Pro itself . It ’s still in there swinging . peradventure not connect a band , but still swing .
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To Gizmodo ’s point , it really is n’t at all clean that Apple has a feasible development path for the Vision note . While you could probably have said that about the Apple Watch back in 2015 , too , those two product are n’t on the dot comparable . One is priced at a consumer degree and the other is price more at an “ I have a backup yacht ” level .
Of course , you ’re gon na wanna keep the Vision Pro on the main yacht , just in cause you need to show it to another of your yacht protagonist . Who probably also have their own Vision Pros . So maybe do keep it on your backup yacht ? Honestly , the Macalope does n’t really have intercourse how yacht provisioning work .
The Macalope ’s been wrong before but he does n’t believe for a min that Apple is done with AR / VR headset . While the Vision Pro is n’t a cut-rate sale hit , there is definitely enough slap-up technology there that can be guide into a merchandise that might one Clarence Shepard Day Jr. be a hit . It does n’t seem like it ’s extend to be genuine before long , however .