It ’s time for Schrödinger ’s Apple end of the world , where the company is not “ doomed ” but ehhhhh sorta a little sentence ?
write for The Houston Chronicle , Dwight Silverman desire to have his anti - Apple end of the world newspaper headline and eat his Apple doom cake , too :
“ Apple is n’t destine , but it should change its room amid mounting pressure”(Tip o ’ the antler to Glenn Fleishman . )
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This is a rare example in which the title of respect in reality buzz off it more right than the article .
“ Apple is doomed ” has become such a cliché that the Macalope , a longstanding column in the revered Macworld publication , has used it repeatedly over the years to sneer at those who think the company is hurtling towards its death .
Sneer ? ! I mean … there has beensomesneering . A smattering of sneer . A slender veneer of yeah , okay , fine .
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But over the preceding year , the companionship has bumble badly on multiple nominal head …
The Macalope is gon na stop you there . Not because you ’re wrong about Apple stumbling , but because that is a load - bearing “ but ” you have there . Not that the Macalope does n’t like a load - carriage but , butthis one seems to suggest that maybe the caller is “ hurtling towards its demise . ” It is not .
Here ’s an example . Just in the past few days , Apple stock has rise back up to about where it was a twelvemonth ago . That is a year before Apple’stroubles with Apple Intelligence , before a judge ruled against itsanti - steering insurance policy , and before Brobdingnagian tariffs ( if not as giganto - immense as President Capslock said they would be ) . Despite all this , investors think it is in just a good a position as it was a year ago .
lurch are only crushing for the slight people . Apple has build itself into such an unassailable office that it can probably Drunken Master its way along for many years to come and still be utterly o.k. .
IDG
The gang in Cupertino has long had a reputation for being able-bodied to pull themselves out of a extortionate dive …
The Macalope ’s not sure Apple ’s had a “ steep dive ” since the 1990s but , yeah , they have a good repp . The second half of this sentence gets us to the spot .
… but what ’s ahead may require truly virtuoso flying .
The current U.S. presidential administration has put the troupe in unprecedented territory , both from an economical point of view and one of public percept . Meanwhile , Apple has start todraw the ireof some of its biggest fan for a variety of reasons .
In the Apple - watching community , [ John Gruber ’s ] screed was a turn point , [ former Apple employee and tech psychoanalyst Michael ] Gartenberg said , because here was a friend who was no longer boosting .
Silverman is not incorrect about Gruber ’s criticism being a blood-red flag , and his vox is not the only one challenging the companionship these day . While the Macalope would report himself as having been more anti - Apple doom religious cult over the twelvemonth than simply pro - Apple , it is fair to say that his feelings about the ship’s company have changed of late as well . Why ? Well , let him evidence you .
Hey , you asked .
All this pronounce , the Macalope still likes the company ’s product better than pretty much anyone else ’s . At least for now .
Ultimately , however , Apple still hold all the visiting card . It rake in the most money , has the gamey margins , and a generational space Ark of the Covenant full of cash . It is more than likely run short to keep to be just okay for quite some metre , despite all these woes .
Honestly , it might in reality be safe if Silverman were right , that all the headwinds impress the company decent now really did present an imminent danger to the company . Because if Apple were in more trouble than it currently is , maybe it ’d mind more .
