Welcome to our weekend Apple Breakfast pillar , which include all of the Apple intelligence you missed this calendar week in a ready to hand bite - sized roundup . We call it Apple Breakfast because we remember it goes great with a morning cup of deep brown or tea , but it ’s cool if you require to give it a read during lunch or dinner hours too .
Never mind the price, feel the quality
It ’s been a bad week in Apple land , with the technical school giant ramble out new versions of itsiPad , iPad Pro , andApple TV 4Kproduct melody . But not everyone was impressed , with some follower of the companionship fixating on the price of the new devices far more than their update specification and expanded feature sets .
On the one hired man , this sake in the bottom strain had some PR benefits : most notably , the unexampled Apple TV is dramatically cheaper , making it far more likeable at a time when the toll of living is spiral and household account are guide out of ascendance . But the 10th - generation iPad is a mess more expensive than its predecessor , and it was unvoiced to launch the gasps of outrage on societal media after Apple let on the fresh pricing .
I am writing this from the U.K. , where the cost tags ( include those of the iPad Pro models ) look especially steep , largely as a result of currency fluctuations and general political play . But Apple ca n’t entirely conceal behind the helplessness of the Ezra Pound , as our mathematicians come across in an article linked below .
In any case , U.S. consumer have n’t gotten off Scotsman - free when it come to price salary increase . The 9th - gen iPad bug out at $ 329 when it first came out , but the tenth - gen exemplar now starts at $ 449 . The ninth - gen is still on sale , mind you , so the cheaper choice stay – but it has n’t dropped in cost by a penny despite now being a full yr honest-to-god . ( And in the U.K. it ’s really goneup . ) Sleight of hand ca n’t obscure the fact that Apple is asking consumer to dig deeper .
It all could have been so different . If Apple held an October event , as wewrotelast hebdomad , it could have well controlled the narrative . Presenters could have talked about the baseline iPad ’s biggest - ever increase in silver screen size , the accession of 5 G and USB - C , the faster mainframe and much - better tv camera , and even its vibrant fresh color options . If possible customers are catch their information directly from the stream , Apple mother to tell the story the way it require , instead of hoping that mass medium reputation draw the desired conclusion from its pressure releases … which , of course , they did n’t .
IDG
It ’s not even like the new iPad is a disappointing launching ( though it doesmuddy the lineupa bit ) . There ’s much to like here and it has many significant improvements . ( Sadly this does n’t let in a laminate screen , but you ca n’t have everything . ) The trouble is not that the tenth - gen iPad necessarily offer wretched value , but that it ’s drifted out of its lane , moving aside from the budget time slot and cannibalizing the iPad Air ’s territory . Apple needed a new budget iPad , not a 2d mid - market one .
Most of us are feel the pinch at the here and now , and it ’s grueling to conceive of that Apple will be sell many M2 iPad Pros in the current economic climate , nor indeed that the tenth - gen iPad will sell in the same quantities as its forerunner . Perhaps it does n’t need to for be counted as a succeeder . But a compelling cheap iPad would have fitted the peak for many , and it would be lamentable for Apple to shift its focal point away from the budget market at a sentence when money is tight for so many .
Is Appleripping off the rest period of the worldwithinflated prices ? Karen Haslam has done the maths .
Apple’snew tablet lineupis confusing , tautologic , and overwhelming . Good luck enter outwhich iPad to buy now .
Apple is quietly preparing for afuture without the iPhone – oranother big matter .
And you thought the iPhone 14 Pro Max was expensive … A$ 599 iPhonejust soldfor nearly $ 40,000 .
The rumor mill
Thelast hebdomad of Octoberis going to be abig onefor Apple — perhaps it ’s biggest ever .
A new home screen , video clips , andnew AR chat features … Apple is believe to be project amajor Messages overhaulin iOS 17 .
Apple is reportedlyworking on a dockthat will grow the iPad into aspeaker and home hub .
Amajor redesignis likely in store for Apple’siPhone SE 4 .
Podcast of the week
The M2 rollout is on the move again with the introduction of thenew iPad Pro . Apple also updated the even iPad and the Apple TV ! We talk about the young departure on this episode of the Macworld Podcast .
you could beguile every episode of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own site .
Software updates, bugs & problems
iPadOS 16is come Mondaybut you ’ll need avery new iPadto get every feature film .
And with that , we ’re done for this calendar week . If you ’d wish to get regular roundups , signalise up forour newssheet . you could also follow uson Twitterfor recrudesce news stories . See you next Saturday , enjoy the rest of your weekend , and stay Appley .
