receive to our weekend Apple Breakfast column , which includes all of the Apple word you miss this week in a ready to hand chomp - sized roundup . We call it Apple Breakfast because we cogitate it goes great with a morning cup of burnt umber or teatime , but it ’s coolheaded if you want to give it a read during lunch or dinner party hours too .
The importance of putting people in a room
Some companies have embraced remote work over the preceding two days of the pandemic , recognizing that it saves money and make life easier for employee . But others , such as Apple , have been more questioning .
Apple has the tech and expertness to be one of the world’sgreat remote company , but it refuses to give up on face - to - face get together without a fight . Internally this is because of a phenomenon it refers to as “ serendipity , ” the theme that members of separate teams will relegate into each other in the corridor and contribution ideas . But externally there ’s a unlike kind of legerdemain that the company does n’t want to lose .
Apple knows that its special case are an intense experience , and that no amount of on-line press releases can equate to position products in the hands of excited journalists . Which is why , despite the manyadvantages of practical event , the company will once again welcome attendees to theSeptember 7 iPhone 14 consequence .
It ’s not quite the first such case since 2019 , since WWDC in June had a small number of attendee to watch the streamed keynote with a hands - on area . And leak selective information paint a picture that even this event will still have hybrid veridical / virtual elements , and feature thepre - immortalise videothat has been so popular at practical gatherings . It will also be pullulate live to anyone who ’s interested , of course and will likely embody many of the best characteristic of both coming .
But there ’s no mistaking Apple ’s intentions . Fundamentally , at every opportunity , this is a company that desire to put masses in a way . Even if it does n’t seem to make sense from a strictly rational , is - this - the - most - efficient - approach point of view .
practical effect are quicker and knavish than in - person ones . Remote working has numerous advantages over the office , and Apple hasinfuriated staffby demand that they show up three Day a calendar week . All of this seems to make little sensation – but then , it made footling sense to thrust resources into brick and mortar when other company were retreat to on-line store , but the Apple Stores have been a roar succeeder .
Perhaps it is n’t noetic . But Apple has a corporate finish of intake , of persuade customers and employees to believe in thing that are n’t entirely rational . And it ’s a lot easy to do that variety of conjuring trick when the person you ’re inspiring is in the same room .
Apple is toying with the melodic theme of puttingmore ads on your iPhone , and theMacalope is worried .
We ’ve rounded upfive reasons to be excitedabout Apple’siPhone 14 launchnext month .
Will Apple ’s riskyiPhone 14 gamblepay off orcome up short ?
Wi - Fi 7is the next big thing . Here ’s how the next wireless breakthrough will power up your Apple equipment .
Safari is n’t the rightMac browserfor everyone . Here are5 ground to switch .
Tim Cook talksinspiration , privacy , and morein a far - rangingPopular Mechanics audience .
The rumor mill
We sleep with theiPhone 14 is coming , butwhat else will Apple announceon September 7 ?
Leakeddummy modelsseem to confirm that the iPhone 14 Pro will come inpurple and blue .
Anew MacBook Promay be come before long , butwithout the most exciting rumour .
Here’severything you need to knowabout Apple ’s rumored15 - inch MacBook Air .
begin save nowfor these awesomeupcoming Apple Pro equipment .
Podcast of the week
The ending of summer is near , and you know what that means : iPhone season is upon us ! What does the rumor mill say about the upcomingiPhone 14 ? Find out in this episode of the Macworld Podcast !
you’re able to catch every instalment of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own site .
Software updates, bugs & problems
Apple has offer itsSelf Service Repair programtoinclude MacBooks , but not everyone is happy . defeated by the enormous ( 162 - Thomas Nelson Page ! ) manual and high cost , the repair web site iFixit has accused Apple of creating an“excruciating gantlet of hurdle . ”
Apple has delayed the launch ofiPadOS 16 , saying it will arrive“on its own schedule . ”
iOS 16 Public genus Beta 5is out now — here’show to get it .
