The self-denial and removal of applications from the App Store has become a red-hot - clitoris issue and sum up fuel to the fire is news from over the weekend that Apple has blocked another program .

Angelo DiNardi ’s MailWrangler aimed to simplify the life of those using multiple Gmail accounts by allowing them to log into dissimilar accounts at the same time and quickly switch back and onward between them .

Unlike the build up - in Mail node , MailWrangler embeds WebKit and allows user to access their Gmail via the iPhone - friendly connection interface . This leave access to various features that are n’t supported by the iPhone ’s Mail program , such as asterisk message , threading , and Google contact lens . MailWrangler also offers advantages over using the iPhone ’s Safari World Wide Web internet browser , specifically in let users to stay logged into multiple accounts without having to manually lumber in every session .

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After waiting for about six week , DiNardifinally got a response from Applethat denied MailWrangler on the basis that :

… Your lotion duplicates the functionality of the built - in iPhone app Mail without allow sufficient differentiation or added functionality , which will lead to exploiter confusion . …

“ gemination ” antecedently became a watchword in Apple denial after the program Podcaster was denied for parallel features of iTunes . DiNardi think the additional features that MailPlane propose to Gmail user urinate it sufficiently dissimilar from Apple ’s own Mail practical software ; he even points out there ’s an software for the Mac calledMailPlanethat does around the same matter , paint a picture that there is at least some form of user demand for this functionality .

The military issue of “ substance abuser confusion ” seems to me that it would depend more on how the diligence is marketed . If it was distinctly describe as something to give up quick and easy access to multiple Gmail report , it seems like the kind of confusion that Apple is envisioning could easily be avert . Apple has lease in third - company apps that add more features than their own built - in programs , such as notepad programs likeMagicPad — where ’s the line of business for “ duplicate ” functionality ?

In my popular opinion — and yes , this is myopinion — the disarray issue is a bite of a red-faced Clupea harangus . Apple seems to have no issue with a score of different Sudoku apps or applications with the same name . Sure , it ’s Apple ’s entrepot and they can take their toys and go home any prison term they want . But it seems like it would go a long mode for Apple to at least cultivate the perception that everybody in the store — themselves include — are playing by the same rules .