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Jae Hoon Chang, president and CEO of Hyundai Motor Co., center, and Chang Hwan Kim, senior vice president and head of battery development and hydrogen and fuel cell development for Hyundai Motor Co at CES 2024.Image Credits: Getty images via BloombergImage Credits:Bridget Bennett via Bloomberg / Getty Images
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Another CES has total and expire andtransportationwas still one of the central actors on one of the world ’s largest tech stages . It was n’t just electric cars either that catch our tending atCES 2024 .
Companies and startup focused on automated driving , EV charging , software ( and more specifically AI ) , sensing element , aviation , boat , radio-controlled aircraft , micromobility — you name it — were there . And luckily , so was TechCrunch .
Here are some of the technical school theme that stand out to us atCES 2024 .
Everything electric
The Big Three U.S. automakers — GM , Ford and Stellantis — may not have had splashy displays and product reveals , but legion others were there help cement CES as a major motorcar show . Honda , Kia , Mercedes - Benz , Sony , Turkey ’s Togg andVinFastall testify off galvanic construct and production automobile at the event .
It was n’t just large , established automakers that had a presence at CES 2024 either . Electrification has seeped into every corner of transportation , from motorcycle and e - bikes to go karts , big rigs , boats and aircraft .
For instance , Segway divulge two galvanizing scooters , the E2 Pro and Superscooter ST1 , two einsteinium - bikes call the Segway Xafari and the Segway Xyber as well as a SegwayGoKart Pro 2that can be connected to a personal computer and used for play racing games like Forza .
startup were also in full military unit and could be find at a variety of CES - related events such as Pepcom and Unveiled . Cleveland , Ohio - base startup Land Energy was back with its jazzy tocopherol - motorcycle that has a swappable battery , while Finland’sVerge Motorcyclesshowed off its Verge TS Ultra , an electric bike with a hubless ring design , advanced number one wood assist tech and a powertrain that produces an eye - popping 201 H.P. and 885 hammer - substructure of torsion . Over in Eureka Park , where 100 of startups set up shop , electrification was also present . One startup that caught my center wasSolar Buggy , a company that has developed an galvanizing urban mobility fomite that appear like an wrap golf game cart .
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And of course , there were the electrical aircraft and lagger . On the startup front , polar spread out up online orders for itspersonal electric aircraftthe Helix while autonomous on - demand drone companies Zipline and Wing landed ahuge wad with Walmart . Hyundai ’s advanced air mobility unitSupernalrevealed its production - intent electric vertical parody and landing aircraft and Xpeng Aeroht , the subsidiary of Formosan electric vehicle maker Xpeng Motors , demo off a unexampled construct and annunciate that deliveries for its Land Aircraft Carrier would start in late 2025 .
With so many electric vehicle , it might not surprise family line to learn that EV charge companies were also there en masse . Outside of the better - know charging base companies , we find startups focused on EV charging computer software as well as those showing off novel approaches like WiTricity ’s wireless charge technical school .
Generative AI
Before even stepping human foot on the show floor , TechCrunch staff were augur that AI would dominate CES 2024 . We were n’t faulty . AIwas everywhere , including in transportation from cars and e - cycle to scooters and electric aviation .
There were onus of companiestouting AI . While there was sure enough plenty of vaporware , many company attest how software is increasingly incorporating AI to offer ( hopefully ) more able merchandise , including vehicle sensors , interpreter assistants in cars and autonomous drive scheme .
There was also lots of chatter around generative AI , and more specifically , ChatGPT , the AI - power chatbot that functions by using large language models that have been trained on vast datasets . I checked out two ChatGPT demo : one with BMW and another from a collaboration with package caller Cerence and Volkswagen .
Volkswagen announced program toadd an AI - powered chatbotinto all Volkswagen manakin equipped with its IDA phonation supporter .
Meanwhile , BMW and partner Amazon showed off a development projection that uses generative AI , powered by the Alexa LLM , to give the carmaker ’s voice assistant great potentiality and rescue data in a more human , colloquial way .
Hydrogen
Hydrogen power is n’t new , but it ’s take a bit of a backseat late to more traditional barrage fire electrical vehicle . Do n’t tell anyone at CES 2024 , though , as this class ’s show story was littered with vehicles of all sizesthat are hydrogen - power .
Hyundai , which has a growing portfolio of battery - powered electric vehicle , come to CES to blab about hydrogen fuel cells and its vision for the substitute fuel . Nikola in conclusion evince off one of its first U.S.-built atomic number 1 trucks that it ’s set out to ship to customers and Bosch , which already makes H fuel mobile phone ( like the one Nikola uses in its motortruck ) , announce it will make an locomotive that can combust atomic number 1 . Truck maker PACCAR also showed off a hydrogen - powered hand truck .
We also ran into other atomic number 1 - sharpen startups that were walking the halls to come across with medium , possible investors and diligence folks . Croft Motors was one we come across . The startup is formulate “ rugged ” hydrogen - powered vehicle , start with a three - course , prototype SUV with an “ anticipated 1,000 miles of driving range . ”
In-cabin hardware meets software
carmaker , self-propelling supplier and even some startups showed off their respective vision for the interior of the gondola . Yes , there were peck of touchscreens , include the pop curved design .
In - car technical school stretched well beyond that , though , into area of safety , wellness assessments and entertainment . heart - trailing tech was everywhere . For example , Harman showed off its branded Ready Care system , which can measure a driver ’s eye activity , cognitive load and vital signs to determine the level of focus and attention on the road ahead .
A number of companies also showcased how hardware such as cameras and other sensors once used for condom are now being leverage for other more comfortableness - focused services . Bosch showed howeye - tracking techcould be used during your drive to estimate out what point of pastime you ’re looking at , and the car could offer contextual information .
Meanwhile , Mercedes presented a whole package of features that when combined creates a full experience for the driver and passengers , including an upgrade voice assistant , in - machine gaming , immersive sound recording and anapp developed by will.i.am’snew company Sound Drive that matches the throttle , brakes and maneuver to a sort of intelligent multichannel mixer that influences songs playing in the car .
My takeout : ship’s company understand that drivers and passengers are a captured audience , so to verbalise . And they ’re all working on agency to bring all the tech we have on our phone and homesinto the motorcar .
