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AI is exchange how we frequent online , making our experiences more personalized . Smart assistants recommend products , negotiate deals , and even handle client service . vainglorious retailers and smaller patronage are using AI to improve hunt , provision chains , and checkout counter .
If AI companies ( and their investor ) have their way , shopping will shortly be focused on visit with an assistant , with business automating everything behind the scenes .
Dubai - basedQeen.ai(stylized as qeen.ai ) is working to make this a reality in the Middle East and beyond . The inauguration has raised $ 10 million to scale its platform , which provides sovereign AI federal agent for e - commerce businesses .
Prosus Ventures , a major e - commerce investor , led the seed round , which is one of the largest not only in the Middle East ’s AI industry but also in MENA overall . The VC think Qeen.ai is well positioned to bring AI - force back automation to merchants as AI agents remold on-line marketplaces .
FoundersMorteza Ibrahimi(CEO),Ahmad Khwileh(CTO ) , andDina Alsamhan(CBO ) started Qeen after age of working on AI at Google and DeepMind .
Ibrahimi , in an consultation with TechCrunch , said that they perfect in on e - Commerce Department in part opportunistically : All three had worked at Google Ads in various character during their time with the hunt monster , and they saw at first hand how other alums build highly successful e - commerce businesses . On top of their AI expertise , the tercet bed how to lam ads and optimize SEO exceptionally well and thought it could be a strong combination .
Google and DeepMind background
E - commerce has been steady uprise for years , but apart from sure spike ( particularly during holiday time period ) , it still accounts for between 15 % and 20 % of retail sales agreement ( even in a fledged market like the U.S. it was only just over 16 % as of the last stern , per theU.S. Census Bureau ) .
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Qeen.ai ’s thesis is that this could grow if the e - Department of Commerce processes were run better . Success in e - Department of Commerce , they believed , should be about majuscule products and functional efficiency — not just who can back the ad system best . That insight run them to construct a platform that helps due east - commerce sellers get without rely on ad as their primary number one wood .
The global e - mercantilism marketplace is expanding tight , driven by shift consumer behaviour , digital payment , and good logistics . In MENA , the market is expected to hit $ 50 billion by 2025 , with Saudi Arabia and the UAE leading the increase .
Qeen.ai is tapping into this gravy by rise AI - powered marketing agents designed for e - commerce businesses across MENA . These to the full automatize agents plow substance creation , selling , and colloquial sale , allowing small and midsized merchants to vie without trust on expensive agencies or thick ad expertness .
Unlike traditional solution , Qeen ’s AI continuously get word from consumer interactions using its proprietary RL - UI technology , purification marketing strategies in existent prison term for better upshot .
From Google ads to AI-driven e-commerce
While AI - power sale and customer table service tool often struggle with in high spirits butter churn rate , as business oftentimes switch platforms , Qeen.ai claims to see stronger keeping in e - commerce and marketing . Ibrahimi attributes this to how profoundly Qeen.ai ’s AI agents desegregate into merchants ’ work flow , make them a core part of daily operations rather than a replaceable cock .
A fundamental feature driving engagement is dynamic schoolbook personalization , which adjust content based on exploiter behavior and gimmick type . For lesson , an iPhone exploiter might see ware details in bullet degree for quick reading , while a laptop computer user make a elaborated paragraph .
Since launch its Dynamic Content agent in Q2 2024 , Qeen.ai has served over 15 million users , generated 1 million SKU verbal description , and helped merchant increase sale by 30 % , harmonize to the company .
“ We worked with a client to optimise their content and SEO . After using our AI plugins , their search volume increased by 40 % , and their Google ranking better from 22 to 18 — all with zero manual effort . The intact process was full self-directed , ” say Ibrahimi , hand another instance where Qeen.ai ’s AI capabilities have shine .
Qeen.ai employs a subscription - base pricing fashion model and incorporates value - free-base pricing , a growing style in AI service . Currently , Qeen.ai generates tax revenue through two subscription models : content mechanization , where businesses pay per active SKU , typically $ 0.10 to $ 0.20 per SKU per calendar month . Then its AI merchandising agent whose pricing is base on per - interaction volume .
Ibrahimi slump to disclose the turn of clientele using Qeen.ai , as well as revenue growth metrics . far-famed client include Dubai Store , 6th Street , and Jumia .
Standing out … with talent
Ibrahimi left DeepMind in former 2023 to co - establish the inauguration . That same year , the troupe raised a $ 2 million pre - seed daily round before launching its product in June 2024 . With its recent $ 10 million seminal fluid turn , Qeen.ai has raised a total of $ 12 million in under a class .
During this time , AI - power marketing agentive role have gained traction worldwide , with several startup , specially in the U.S. and Europe , enter the space . Competitors like YC - backed Unusual and Rankai are tackling like challenges , so how does Qeen.ai stand up out ?
Well , for one , most of these AI startups focus on develop market , while Qeen.ai instead is prioritizing the Middle East first — a region largely underserved by AI - driven marketing automation cock . According to Ibrahimi , Qeen.ai will swear out small businesses across MENA , establish a strong bridgehead , and then lucubrate globally .
Deep tech expertise and a strong talent puddle give Qeen.ai an border over new entrants , the principal executive tot . Two of its atomic number 27 - founder earned PhDs in AI over a tenner ago , long before AI became mainstream . Ibrahimi himself previously conduct a DeepMind research team specializing in self - learning , goal - driven AI agents — the same engineering that now powers Qeen.ai .
“ One of the most exciting thing we ’ve seen is the quality of AI natural endowment here , ” Ibrahimi said . “ We ’ve attract great talent both locally and internationally — multitude have left the Bay Area , Europe , and the U.K. to arrive here and establish with us . ”
Qeen.ai currently employs over 25 the great unwashed across the UAE and Jordan .
The seed funding will indorse Qeen.ai ’s growth scheme by expanding its AI platform , scale its team , and attracting more customer , it said . Wamda Capital , 10X Founders Fund , and Dara Holdings are among the other investors in this round of golf .
