It looks like the farseeing wait for anew AirTagis almost over . After sparse and tentativerumorsearlier this yr that Apple was working on a 2nd - gen framework , a raw report show that the project has made unwavering onward motion and is on racecourse for a launching in mid-2025 .

In thelatest editionof his Power On newssheet , Bloomberg reporter Mark Gurman writes that Apple has been lean “ fabrication tests ” on the gimmick ( codenamed B589 ) and that thanks to come along in these tests , Apple “ is getting quick to bring it to market . ” The potential release timeframe stay on midway through 2025 , which will be or so four geezerhood after the launching of the original AirTag .

In May we were recite only that the AirTag 2 would feature a better chip with improved fix trailing , but Gurman is now disposed to disclose a niggling more about what Apple has in storage . away from good reach and a bolstered onboard wireless chip the unexampled twist will , he claims , offer improved concealment , as Apple wrestles with one of the most controversial issue with the first product .

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Gurman does n’t mention a purpose change — or the addition of a much - need keyring hole — so expect the unexampled AirTag to be virtually indistinguishable from the erstwhile one .

To a nonage of unethical client , the AirTag ’s attraction is that it can be used for stalking , and there have beennumeroushigh - profile incident where the great unwashed have discovered unusual AirTags in their car or personal effects . The company addressed the effect with computer software updates to warn masses who find themselves accompanied by an unidentified AirTag , but this can to an extent be spay by removing the gimmick ’s speaker . So the speaker on the AirTag 2 will be harder to remove .

The AirTag is a fascinating product with bags of electric potential and a perturbing flaw , so we appear forward to get word more about the 2nd - gen version . I remainunconvincedthat it ’s potential to thwart stalk without also thwarting the equipment ’s function as an anti - theft touchstone , since the two position are functionally identical , even if they are ethically dissimilar . But perhaps Apple will change my mind next year – especially if they ’ve been reading my inclination ofways to better the AirTag .