What I ’m suppose is , nobody knows anything . And while I ’ve been covering Apple since time immemorial ( okay , the 1990s ) and predicting in this space for a decennary , let ’s just say thatnobody ’s stark .
Still , it ’s sport to think about the clean canvas that 2025 extend us . Here are my prevision for what ’s to come in the next year . As always , no wagering .
The easy bet
The simplest prediction one could make about Apple in 2025 is this : just as 2024 was the year of Apple Intelligence , so too will 2025 be the yr of Apple Intelligence . Apple ’s crash project to summate AI mannikin to all vista of its software got a brand name in 2024 , but the oeuvre is far from over .
Apple will spend the first one-half of 2024 making unspoilt on its remaining unfulfilled promises from WWDC 2024 , and then in June it ’ll make a whole fresh year ’s worth of promises . That ’s as near as anyone can occur to a Harlan F. Stone - frigid mortal lock of a prediction . It will take years for Apple to take its infantry off the gas when it comes to Apple Intelligence , because it ’s at least a few years behind some of its competition .
It ’s also not much of a forecasting to say that Apple Intelligence will continue to be the same mishmash of utile and useless feature article as it has been up to now . I ’m not certain if anyone in the tech manufacture really knows which AI feature will be the ace that blossom out into game auto-changer and which unity will be togs . So for now , everyone just keep throwing spaghetti against the rampart . Apple ’s got several pots full of spaghetti still on a boiling point .
Siri will get a real glow-up in 2025.
And yet , after all of this , by the destruction of 2025 Siri still wo n’t be as good as it should be .
Siri will get a real freshness - up in 2025 .
Foundry
Siri will get a real glow-up in 2025.
The software story
All of Apple ’s type O update in 2025 will be primarily focused on , you pretend it : Apple Intelligence . The company will need to ship its forebode feature that leverage its on - machine indicant of your personal data and take advantage of App Intents to check other apps . My conjecture is that those releases will be extremely limited in condition of scope and functionality . But they ’re something to build up on , and I ’d be surprised if next June there are n’t major announcements to go the ability for Apple Intelligence to learn about your personal data and check your apps .
Ever since June Apple has been making noises about supporting third - party AI tools other than ChatGPT , but there have n’t been any announcements . In 2025 , I expect that the company will sign up at least one cooperator beyond OpenAI , and mayhap even more than that . Support for additional third - party chatbot provider will in all likelihood debut in the fall with an early version of iOS 19 and macOS 16 .
Wearables, Home and Accessories
None of Apple ’s auxiliary products got Apple Intelligence this year , but 2025 might be when we first see some signs of that . visionOS 3 will believably add in keep for Apple Intelligence , and I think there ’s a decent chance that a new HomePod Mini will admit denotative supporting for Apple Intelligence .
The real surprisal debut of the year will be a new plate product , which ( as has been reported by Mark Gurman at Bloomberg ) will be a low , iPad - corresponding display run for a custom Apple - figure OS that ’s designed to be a home accountant and ambient exhibit . I wish the idea that it ’ll be modular , with an optional speaker bob or a mount to pay heed it on your paries . And it ’ll obviously also fetch Apple Intelligence to the company . What will it be called ? I have no mind , but I ’ll put down 20 quatloos on … “ the fresh HomePod . ” ( Sorry , old HomePod ! )
Those searching for extra hardware will be disappointed . There wo n’t be a novel visionOS equipment in 2025 , nor will there be an Apple solvent to Meta ’s Ray - Ban methamphetamine hydrochloride – call ’em AirPods Specs – even though thereshould be .
AVision Pro updatewill have to wait until 2026.
Vision Pro update
David Price / Foundry
Other hardware
It ’s a good affair that Apple Intelligence is all consuming , because it ’s shaping up to be a clean quite class for Apple ’s core hardware product billet .
Yes , in the springtime we ’ll get an M4 MacBook Air , but it ’s unlikely to be different in any appreciable way beyond getting an improved webcam . We ’ll also likely see M4 - powered update to the Mac Pro and Mac Studio , though I ’m anticipating that they wo n’t be particularly exciting ones . Similarly , M5 MacBook Pros will debut in the fall because that ’s what ’s required , but they ’re unbelievable to offer improvements over this year ’s models beyond the chip itself .
likewise , the iPad seems primed for a tedious yr after a year full of fervor . A fresh miserable - goal simulation will belike be precede , but that ’ll just move the needle .
Thin will be in again in 2025.
On the iPhone , things will likewise be stable for two of Apple ’s three phone models . mayhap the iPhone 17 will beak up a higher - refresh charge per unit screenland and the iPhone 17 Pro and Pro Max will see slight television camera improvement – always a safe bet . The bragging newsworthiness will be the replacement for the iPhone Plus , in the manakin of the iPhone 17 line .
The iPhone 17 Air will be less than $ 1000 and will be the slight iPhone ever , but with enough expert compromise to infuriate a whole bunch of technical school nerds . ( It ’ll still sell better than the iPhone Plus or Mini ever did . )
lean will be in again in 2025 .
Service is our business
At some period in 2025 , Apple ’s entire profit from its serviceswill excel its net from ware . While it ’s not fair to say that Apple ’s going to lose its somebody at that second – the fact is , most of Apple ’s services revenue is directly tie to its success selling hardware – it ’s deserving mull over just how authoritative the services budget line of reasoning has become to Apple .
Apple will continue to clothe in its services in 2025 , of course . But I think those investments will be incremental in nature – a big photographic film here , a bunch of honored telly show there , maybe some new Fitness or News content . But while Apple will be rumored to be in the running for a major clod of summercater rights or even a movie studio apartment , in the end I do n’t think it will buy anything that turgid . ( If Apple buys Disney or Warner Bros. in 2025 , well , we ’re all going to look back on this column and jape . )
Speaking of services revenue , two of Apple ’s biggest revenue drivers in the category are internet browser referral money from Google and revenue from the App Store . I recall it ’s safe to strike that the Google business deal and Apple ’s App Store policies will stay on to be under assault from regulators in 2025 . I ’ll also omen that the company will proceed its insurance of fight back attempts to change its business model tooth and nail .
Will a record fine be levied against Apple in 2025 ? I would n’t wager against it , but as I monish you to begin with , it ’s probably not smart to bet on this stuff . There ’s no such thing as a sure affair .
